Content Briefs

A good content brief tells you what to say. A storytelling content brief tells you how to make people care. Facts and features aren’t enough for today’s readers. People want stories with struggle and ...

Content Strategy

Scroll through Duolingo’s TikTok and you’ll notice something: Its consistent whimsy and attitude. One post might show the owl roasting users who skipped a lesson. Another might lean into pop culture o...

Web Accessibility

Imagine inviting millions of customers to your website and then locking the front door when they arrive on the doorstep. When you don’t meet web accessibility standards, that's exactly what you're doi...

Marketing Analytics

There’s no shortage of data. In fact, some might say there’s too much of it these days. The hard part is knowing which data points matter. For marketing teams, it’s easy to get buried in dashboards, r...

Web Accessibility

The European Accessibility Act (EAA) sets clear rules to make sure websites, apps, and digital services work for everyone, including people with different abilities and disabilities. If you run a webs...

Web Accessibility

What good is a beautiful website if millions of people can’t use it? That’s the question at the heart of digital accessibility. It’s not just a design challenge but an important part of delivering a d...

Content Governance

You just sent an email campaign to thousands (or hundreds of thousands) of subscribers. And then you notice a mistake. Panic! It’s too late to claw the message back. Now you have to agonize over wheth...

Content Governance

An employee of Fischer Advanced Composite Components AG (FACC) thought he was following orders when he sent $47 million to a special account. An email from the CEO gave him clear instructions to fund ...

Search Engine Optimization

If you make your website more accessible to people with disabilities, Google will reward you with 12 percent more traffic. Seriously. A combined study by Semrush, AccessibilityChecker.org, and BuiltWi...

Content Governance

“Women belong in the kitchen.” That’s what Burger King’s United Kingdom division posted on X (then Twitter) on International Women’s Day back in 2021.  Seriously. As the first in a series of tweets t...